Comments on: SuperBowl Ads http://mikehillsblog.com/superbowl2010/ Wed, 01 Sep 2010 22:22:42 +0000 hourly 1 http://wordpress.org/?v=abc By: Frank http://mikehillsblog.com/superbowl2010/comment-page-1/#comment-1421 Frank Sat, 13 Feb 2010 20:29:42 +0000 http://mikehillsblog.com/?p=195#comment-1421 Thanks Mike. Good work. The most impressive thing to me was how many commercials there actually were--a couple hundred, and how much money was spent on them--not only on airing them, but on producing them. Yes, Google, Doritos, but my favorite--the Audi Green police. Thanks Mike. Good work. The most impressive thing to me was how many commercials there actually were–a couple hundred, and how much money was spent
on them–not only on airing them, but on producing them. Yes, Google, Doritos, but my favorite–the Audi Green police.

]]> By: David Frey http://mikehillsblog.com/superbowl2010/comment-page-1/#comment-1399 David Frey Fri, 12 Feb 2010 12:50:57 +0000 http://mikehillsblog.com/?p=195#comment-1399 I actually met "little Kiss" one time in a hotel. They were very cool. I actually met “little Kiss” one time in a hotel. They were very cool.

]]> By: Ken S http://mikehillsblog.com/superbowl2010/comment-page-1/#comment-1381 Ken S Thu, 11 Feb 2010 21:58:24 +0000 http://mikehillsblog.com/?p=195#comment-1381 The Google "Love Story" Ad, Hands Down! http://www.youtube.com/watch?v=nnsSUqgkDwU This is 52 seconds of sheer brilliance! What seems on the surface to be a very simple ad, without a single word of voice over, is so many layers deep that once you start to really analyze it you have to be careful not to drown! Take the time to REALLY watch this thing a few times. (more than twice) Look at the flow, watch how the cursor subconsciously guides your eyes, look closely at the words that are highlighted. I have heard some people complain that the ad moved too fast and they couldn't really follow it, but I guarantee that your mind got every bit of what is going on without you even realizing it! Next put on your headphones, close your eyes, and listen to the ad a few times. This thing has a soundtrack that is worthy of a feature film! The "simple" piano music rising and falling to build emotion and the subtle sound effects helping you to "paint a mental picture" that is uniquely your own! The babies laugh at the end just really grabs me and gives a warm and fuzzy feeling! (which we are supposed to associate with Google of course!) This Ad creates a very strong emotional response without using any spoken words, so it can be shown virtually anywhere, yet the imagery it creates in under a minute is universally understood!! Yes there is no direct call to action but the message is clear, by simply using Google and you can have everything you want in life! All I can say is WOW!!! The Google “Love Story” Ad, Hands Down!

http://www.youtube.com/watch?v=nnsSUqgkDwU

This is 52 seconds of sheer brilliance!

What seems on the surface to be a very simple ad, without a single word of voice over, is so many layers deep that once you start to really analyze it you have to be careful not to drown!

Take the time to REALLY watch this thing a few times. (more than twice)

Look at the flow, watch how the cursor subconsciously guides your eyes, look closely at the words that are highlighted.
I have heard some people complain that the ad moved too fast and they couldn’t really follow it, but I guarantee that your mind got every bit of what is going on without you even realizing it!

Next put on your headphones, close your eyes, and listen to the ad a few times. This thing has a soundtrack that is worthy of a feature film!
The “simple” piano music rising and falling to build emotion and the subtle sound effects helping you to “paint a mental picture” that is uniquely your own! The babies laugh at the end just really grabs me and gives a warm and fuzzy feeling! (which we are supposed to associate with Google of course!)

This Ad creates a very strong emotional response without using any spoken words, so it can be shown virtually anywhere, yet the imagery it creates in under a minute is universally understood!!

Yes there is no direct call to action but the message is clear, by simply using Google and you can have everything you want in life!

All I can say is WOW!!!

]]>