SuperBowl Ads
Here is the list of Superbowl ads 
A list with Title, Parent Company, intent of ad, and links to each one.
http://www.kantarmediana.com/resources/superbowl2010.htm
Remember to come back and tell us all why you thought an ad was the most effective and why. Our job is to see things as the marketers intended us to see them and how they make us feel. What was not just the most entertaining, what ad do you feel was the most effective?
How about your best Branding ad and your best DM ad? Can you find two and tell us why you think they were the best?
thanks guys!
- Mike
By far, GoDaddy.com’s ad was the most successful when it came to direct response.
1. They had their domain on the screen during the entire commercial.
2. They had a call to action at the end of the advertisement (see the rest at Godaddy.com)
3. They stopped the commercial at a point where people wanted to see more (the lady opened up her shirt).
All that stuff leads to high response. And perhaps I’m wrong, but I believe the GoDaddy commercials have been the most successful ads in Super Bowl history.
But maybe we’ll never know, because most of the other ads give you absolutely no way to track their success.
David Frey
http://www.25DollarMovie.com
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Mike Hill Reply:
February 8th, 2010 at 5:42 pm
yeah, Bob parsons was amazing at the last UG5 that Yanik put on. I have to agree that he knows one key thing… “men buy domains!” While women do too, they are far unfortunately outnumbered by men and will still buy from the same commercial
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Jeff H Reply:
February 8th, 2010 at 8:18 pm
Bob Parsons certainly knows how to promote his service. People always talk about his ads, so he gets a lot of mileage out of them.
Mike…maybe you found a new niche market for domains…”yougogirl.com” promoting to the smaller, but undeserved female market.
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Jeff H Reply:
February 8th, 2010 at 8:20 pm
that was supposed to read: smaller, but *underserved* female market.
Mike Hill Reply:
February 8th, 2010 at 9:04 pm
yeah, if you guys missed UG5, he did a GREAT presentation on his story, how godaddy came to be where its at,, and if anyone understands upsells, its that company!
http://demo.kantarmediana.com/SuperbowlXLIV/13_POSTGAME/01_ETrade%20Financial+Online_30.mpeg
Etrade babies and why I love this commercial. First off, not offensive and second I understand what they are marketing! A couple of the commericial left me and my friends wondering ” what the heck were they selling “……it is the old axiom….Keep It Simple Stupid! KISS <3
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Mike Hill Reply:
February 8th, 2010 at 5:43 pm
yeah, KISS is alive and well for a few of us huj Joanne
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David Frey Reply:
February 12th, 2010 at 8:50 am
I actually met “little Kiss” one time in a hotel. They were very cool.
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Google is the winner… Never thought a search engine would create emotion with a story just from searching…
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Mike Hill Reply:
February 8th, 2010 at 5:43 pm
i missed that one so far, remember to put links if you can guys
Thanks for the comment Matt
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Ryan Reply:
February 8th, 2010 at 6:22 pm
Check out Jerry West’s blog for a video of the Google Super Bowl ad this year. He also contrasts this to a Haagen Dazs Super Bowl ad from 2005 and links to that video too.
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Ryan Reply:
February 8th, 2010 at 6:22 pm
Sorry, here is the link:
http://blog.seorevolution.com/2010/02/08/emotional-ads-always-win/
Jos Jongejan Reply:
February 8th, 2010 at 9:09 pm
Although I’m not a big Google fan at all (anymore), I still rate their commercial among the best Superbowl ads of all-time.
Excellent use of their own product to tell a story.
It might not be as good as “For Sale. Baby Shoes. Used Once” a “story” by Hemmingway (as discussed in the link Ryan posted above) but nonetheless hats off to Bullyoogle.
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Mike Hill Reply:
February 8th, 2010 at 10:18 pm
VERY TRUE, ive heard the “For Sale: Baby Shoes, never worn” story before and so true. the story is what guides us
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Hi Mike, being italian I really appreciated your work !
You made a really great listing, and I learnt that in U.S.A. there are less car ads than Italy.
We tend to avoid advertising for snack and drinks, except Coca Cola.
Generally during Superbowl are advertised great and costly items, like movie trailers, some cars and a lot of little snack like drinks and chocolates.
What I was surprised of was the high quantity of internal ads, for late night show advertising and next to come tv shows.
I think that Superbowl is one of the most followed sport events in U.S.A., and I had the possibility to view it in Italy.
Great trademarks have had the possibility to spend huge money, and I think they are sure to get back what they spent.
Thanks again Mike, I will try to observe better the results you published and convert them into something more creative.
Goodbye and keep up the good work !
Alessandro Zamboni
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Mike Hill Reply:
February 8th, 2010 at 5:45 pm
Thanks Alessandro! Great to have the view of all nations here and if i dare say, 2010 will be the big year for INTL offers too! in 24 hours we sent over 40K intl clicks to offers that didnt convert. Now is the time to build your intl offer Alessandro
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1) Direct response – Godaddy.
- Bob parsons knows what his target audience wants. Sex still sells, especially to men…ESPECIALLY to younger men.
- One of the few that seemed to do at least an okay job of trying to tap into the root feelings at play…people buy a domain or hosting because they want to make money (more often than not)…and ideally with that money they want the lifestyle Danica was displaying.
- The name displayed throughout the ad (why not maximize all 30 seconds??)
- A real call to action at the end.
2) Branding – Budweiser overall.
- Granted their budget is significantly more than many other companies, even those running Superbowl ads.
- However, at this point most people specifically look out for budweiser ads, because of the success of some of their past ads. How much more of a signal do you need of successful brand advertising than to have people actually watching out for your ADS? (this applies to Godaddy above I think as well…most men I know now look for the godaddy ad knowing it will be…”appealing”)
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Mike Hill Reply:
February 8th, 2010 at 7:39 pm
totally agree! and after talking to bob last year, that is a HUGE revenue stream for them!! HUGE HUGE HUGE! Budweiser has to spend the money, if you check there stock, they had a HUGE crash in september of 09. They NEEDED the super bowl ads more than anyone.
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By far and away the most effective ad during the Super Bowl was this one:
http://www.youtube.com/watch?v=rRY5waZ4IbE
The image of children pledging allegiance to our nations growing debt was arresting to say the least. But the commercial had a call to action and it clearly communicated the disadvantages (benefits?) of our continued drunken, spending binge in both image and copy. Politics aside…It was brilliant!
After that, I think Denny’s FREE grand slam is a close second. There was even a vegetarian guy at our party who said, “Dude…If I weren’t vegetarian, I be all over that on Tuesday…”
LOL
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Mike Hill Reply:
February 8th, 2010 at 7:17 pm
OMG! I had not seen that! THATs powerful
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Yessir, I’d have to chime in with the Godaddy ad being the best DM ad …
… as for branding? Who knows? I think the only brand I remember was the Doritos and Bud Light … and … I’d have to give it to bud light — I guess I laughed harder?
How the heck do you “rate” a branding ad anyways?
I do remember taking a piss and thinking — I wonder if anyone in the world thought the bud light commercial was so awesome, that on their next visit to the fridge to grab a cold one they said
“Wow! I’m drinking a bud light this time cause that commercial was so funny!”
Later,
Caleb
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Mike Hill Reply:
February 8th, 2010 at 7:28 pm
Great question on “how to you rate branding” Brand is about recognition and affinity to me. Creating a “connection” with the user. Which ad created a greater connection with you. I agree, both the Godaddy and the Google were amazing. The google def left you feeling like it was an integrated part of every life no matter what, no matter where! Think it was strategic they chose “France”, the ONE place if you polled, most Americans would say they wanted to visit the eiffel tower, hook up with a french chick (or guy) and move to a place so beautiful that you cant dispute its attraction? ALL OF THIS from some simple search terms and sound bites!
CONNECTION.. 
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Actually, scratch that — I think the Google Ad was pretty awesome for a branding ad.
Definitely.
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Mike,
You’ve presented a simple but great challenge for us to look at the superbowl ads critically to try to gain some perspective to help us create better ads for ourselves in the future. Thanks.
It’s hard to pick my favorite ( from a purely objective point of view ) but emotionally I connected really strongly with the Budweiser commercial about the fences between friends. [ http://demo.kantarmediana.com/SuperbowlXLIV%5C11_4thQUARTER%5C05_Budweiser+Beer_60.mpeg ]
I liked how the first half of the commercial drew me in before I even knew who was sponsoring it. Then they sparked my recognition of their trademark Clydesdale-drawn wagon which tied it to the emotional story they had me in the middle of. They concluded the story in a “happy” way and only at the end did they plug their brand with their logo. To plug their logo sooner would have “sullied” the great story, but instead, by showing it at the very end, they simply raise the viewer’s appreciation for them, like, “oh, they’re the ones who I should say ‘thank you’ to for bringing me this pleasant experience”.
All that, .. and if you really stop to think about the story, objectively and critically, the whole story is actually kind of silly, .. but effective in that the story has a lot of “staying” power (e.g., I keep thinking about it).
Richard Melrose
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Mike Hill Reply:
February 8th, 2010 at 7:25 pm
you are SO right
Its all about building the story! Thats one of the HUGE lessons that I was hoping we would all pick up on. These ads which were once shown “all at once” are now given in smaller pieces, story-boarded to ensure a more entertaining and rewarding customer experience. One they will remember and appreciate the advertiser from. Looking to create a connection with the users to the brand through stories that they can relate to. Notice how in this one budweiser tells a story about friends and bonds of friendship! A relationship dynamic that nearly all of us can share and relate to. Now, my personal opinion is that Bud is some of the crappiest beer on earth. thats just one mans opinion. But if a beer as sold and “regular tasting” can be one of the nations best selling beers from showing pics of horses and equating there brand with everlasting friendships, I dont have to be a rocket scientist to see how that “programming” they put into us all during the super bowl will somehow boil over into them and our new “appreciation” of Bud, the VERY DISPUTABLE “king of beers”. 
Thanks Richard!!!
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I love that – proctor and gamble with the Prilosec Heart Burn control right near the end when the food has all gone
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I love the slap commercial. That commercial had me and my friends rolling on the floor. In a way that’s how I feel sometimes when I have Doritos. We almost had a moment like that in my house. But that little kid slapped the heck out of that dude.
http://www.kantarmediana.com/resources/superbowl2010.htm
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Mike Hill Reply:
February 8th, 2010 at 7:31 pm
anthony, so right. I saw that one and thought, WOW they know there market. Its rare you will see a 55 year old white female wolfing down doritos and they KNOW IT. so what do they do? BOND.. bond to the fact that men who eat dorritos usually have to guard them from other men, no matter how young
that was super funny! I dont personally eat Dorritos any more, but i LOVED the commercial and thought it was funny how they shocked everyone with that “man slap” 
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Jos Jongejan Reply:
February 8th, 2010 at 9:02 pm
I really enjoyed the Doritos “kid slaps mom’s date” one, that was clever
http://demo.kantarmediana.com/SuperbowlXLIV%5C7_1stQUARTER%5C09_Doritos+Tortilla%20Chips_30.mpeg
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I thought the Audi commercial did a good job of being entertaining (keeping attention) with effective use of hyperbole to have people rethink the “greenness” of clean diesel.
It’s a good example of a re-framing, and my guess is it will have people considering this when they might not have before.
http://demo.kantarmediana.com/SuperbowlXLIV\11_4thQUARTER\11_Audi Autos+A3_60.mpeg
PS I can relate to your not subscribing to cable, etc. I don’t either and find most TV a brain-drain.
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Mike Hill Reply:
February 8th, 2010 at 7:49 pm
OK, you guys rule! I hadnt seen that one yet either Tim. A GREAT AD! Definitely doing one to show Audi (who i LOVE by the way, loved my TT Roadster), as not just a performance or “old lady car”, but as a green option that is still sexy and powerful! Great work by them to PEG there market. Notice how many women were in that ad being busted? Notice that it ends with the “opposing force” being persecuted and the driver of the new green vehicle liberated. I dont know if quiet everyone realizes the “re-framing” you’re talking about or the extent of thought that goes into not just every single word, but the general intent, outcome, and feelings that these ads START with, to end up the final multi, multi million dollar products we see. LOTS of lessons in super bowl ads
Tim, you should look up Wyatt Woodsmall. you may like him 
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Hey Mike I live in th UK and I thought I’d scan some of these ads ti give some feedback.
1) J. Bridges: Standard Safety Features: Pretty boring and did not make me want to buy a Hyundai.
Feels Like Vehicle Is Built By Hand: This was one of the best adverts I saw. I was fixated wondering what they were doing…then the social proof of everyone being involved in lovingly building the car made me think Hyundai has something.
2) L. Wilson: Covers 97% of All Americans: Again just standard stuff and did not inspire me.
3) Marching Band Plays for Tailgaters: Fun and made me remember I should buy some Ritz biscuits.
4) F. Pinto: Time To Come Clean: I am not in their demographic segment (I am male, 48, married etc) but the images and message were good.
5) Family No Longer Has To Settle: Put the message across well.
6) Boss Proposes Bad Catch Phrases: Had some humour and put a memorable message across.
7) Is Three More Than Two: Strong clips and put a memorable message across.
9) J. Bridges: Art Is Meant To Last: This is a fantastic selling message. Short powerful and memorable.
10) Bears Reprise Super Bowl Shuffle: I did not really understand this one (maybe cos I’m foreign)
11) Clubs Are Inspired By Speed: Has some good images and I am sure would interest male golfers.
12) Man Crashes Women’s Book Club: Made me chuckle.
I saw two Go-Daddy adverts but found them pretty basic. They had no humour but did have the potential to offend women (who are a big part of the internet)…
Anyway just my 2p worth…I think it’s great to study adverts and try and learn something from them.
Cheers
Digby
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Mike Hill Reply:
February 8th, 2010 at 9:01 pm
sucks im NOT in that 3% for ATT. Commercial had no feeling, but was done by a likeable guy in the “iphone demo”.
For Hyundai, no co-incidence they chose to feature a US manufacturer as they attempt to break there stigmas. (cheap car from outside the US).
Have to agree with the “art”. it was one of the first commercials I saw and a GREAT commercial that took my affinity for masterful classical, and applied them to a Hyundai! AND they used some AMAZING visual imagery!
Boost Mobile….. uh.. yeah, im not the demo at all.
All in all some really great ads… and agree 1000% Digby, study makes us all better
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Mike Hill Reply:
February 9th, 2010 at 10:37 am
Updated it for ya buddy
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Hi Mike,
I think that the Google ad was very subtle. I doubt if Google needed to have that ad. Google reiterates the fact that it’s something that we wont probably be able to live without. The start of the ad was the best – a blinking cursor. I felt like they were trying to have that blinking cursor represent the human heart in a way as to say as long as we are alive Google beats within us.
It as simple but very powerful.
All the best,
Jon
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Mike Hill Reply:
February 8th, 2010 at 9:02 pm
I agree, I think they had the best ad if i had to pick one.
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Mike, Although I didn’t see all the ads I’ve just posted an article on the few I did see my blog http://garybloomer.tumblr.com/
Brand awareness and continuity wise? The E-Trade baby ad was good—NOT as great as the originals, but still good. Direct-response wise (and a great example of an ad that TELLS A STORY) Google’s tale of France was a DELIGHT.
I think marketing that tells a story is important and something that’s going to become more important in relational marketing (which is the direction online marketing will head in if it’s to make a lasting impact with customers so that it can help create ever elusive loyalty), I also think there’s a lot of misunderstanding as to just WHAT branding is and what it means.
Being creative and putting logos on things is NOT branding.
I’d be interested to read any stats from the companies that placed the ads as to their ad’s effects (or the lack of effects) in terms of generating SALES over the next 30 days. All those millions SPENT, but at what ROI in terms of sales and net profit?
Then there’s the other question of is it really necessary (or wise) to spend millions on one ad that creates few sales. Having people talking about an ad or a set of ads is one thing, but seeing the sales curve go up as a result of people seeing those ads is another thing entirely.
Perhaps that’s a subject for another post?
Anyway, thanks for letting me have my say. Kind regards, —Gary B.
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Mike Hill Reply:
February 8th, 2010 at 9:02 pm
look at Budweisers stock on Friday vs Monday. I know its only pennies, but those pennies sure do add up
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http://www.cbssports.com/video/player/superbowlcommercials?ttag=SBAD10_tv_all_cspt_os_van_0001
This is CBS’s official collection of all the the ads.
Is just another way of showing the same thing.
My personal favorite was the Dorito’s Ad with the little kid.
My dad really loved that one too. Makes him laugh every time.
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I was very dissapointed in the quality of te commercials I watched, But the green police advertisement (Audi) was my favorite.
It is a “social commentary” and a “mirror sytem” for American public.It is a conversation I have had a million times with those concerned about our carbon footprint on this planet….Can we possibly manage to convince persons to voluntarily change how the money-based system has taught us to live habitually? It has the same appeal as “All in the Family ” (Archie Bunker and George Jefferson) Americans love to laugh at their own shortcomings.Their own insurmountable prejudices and nasty habits.
A good pitch for a “thinking persons’ “demographic. Something to remember when your audience is well-educqted.
http://www.fancast.com/tv/Super-Bowl-XLIV-Commercials/106501/1407241673/Audi%3A-Green-Car/videos
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Mike Hill Reply:
February 9th, 2010 at 1:37 am
but then again, in VERY GENERAL terms. Would you be advertising at super bowl sunday if you were looking to advertise to the majority of affluent and educated women? or even affluent and educated men? I wouldnt imagine so. While of course this is a point when a majority of the population will watch TV, i would still think that these advertisers were intentionally NOT looking to stimulate the audience through some clever and witty ad that “made you think”, but more looking to just connect with there target demo and psycho-graphic, which is what sex and education level? So was it bad form or perfect form?
interesting that for you, you connected with the green police ad, while others (my 15 year old softball playing daughter included) connected with the Dorritos ads. Which of the two of you are more likely to buy Dorritos 
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Chezshea Reply:
February 9th, 2010 at 5:06 pm
Many years ago, my daughter was in a JCPenny commercial when she did chlidren’s modeling.It aired on the superbowl.Because many of my friends recognized her face, we were “telephoned” about her appearance (mostly by my female friends). It was most definitely a “family fun” oriented commercial appeal. So. suffice it to say…the superbowl has a bigger audience than one might think, Probably why the commercials are so varied.I just personally wish they’d outlaw complete stupidity. and out and out prejudicial commercial messages. i’d venture to say there are a few law suits filed in regard to offers for “men” only…..Civil Rights are guaranteed to all in this country last I checked.
And by the way, I studied nutrition and dietetics at Cal State Univ. Chico, where you live….and I would NEVER be a regular customer for Dorritos, even if I loved their advertisement.Do read the “nutrition label” before you eat too many of those.
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Mike Hill Reply:
February 10th, 2010 at 12:08 pm
couldnt agree more on the “doritos” content. We wont eat them. MSG? really? As far as ads, thats a tough one. I think often times people love to “dumb it down”. I for one love shows that are “not so intelligent” as well as shows that are completely cerebral. Guess it just depends on where we are at in our day, life, journey to self discovery
panacea man Reply:
February 9th, 2010 at 11:20 am
I like the family aspect of the Doritos commercial. Dogs get pay back time, to bad it wasn’t the master who put it on the dog. When we read into the carbon we miss the oxygen of creation that was made. For 5 hours millions of people enjoyed a common window of marketing reality. And by the way what do you do with the “flux compositor” in one those cars if it crashes. Camaro rims with Denaro. I do like hearing from all sides.
Panacea Man
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What I said about prejudices still stands. In spite of your club house rules.
Case in point…..too few females in IM marketing, in spite of the fact that they spend much more of Americas spending money on home, clothing, food, family and children’s needs. Men spend more on big ticket toys and entertainment and past time expenses.
We’d all do well to acess whether or not our competitive spirit is limiting our consideration of the female opinion,,,,,You’re missing out on more than half of the spending and more than half of the extra pofits you could be making if you would be less prejudiced
towards your own preferences.
Stay open minded….It will profit you..
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Mike Hill Reply:
February 9th, 2010 at 1:31 am
completely agree Chezshea! we have been marketing to women for 7 years. This most recent thing with the “IM” space is actually my first time marketing to men. What you will find is that not only are there more women online, they spend more AND they control the male buying decision more than we men will ever care to admit!
staying open minded is the only way to profit in my opinion as well 
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I live in Singapore and do not have access to cable. Maybe it is the culture? But I fell in love with the Google ad.
I stumbled upon it a day before Superbowl and the ad like what lots of people have touched about tells a story.
The ad really pulled my heart string. It interwoven a love story with their product appealing it to an ideal.
Nicely played Google.
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Mike Hill Reply:
February 9th, 2010 at 10:57 am
Completely agree Clement. They managed to speak to every culture and every person in my opinion. you bring up a good point though, I wonder what the commercials were like on spanish channels? were they the same but dubbed? I know we have a huge spanish speaking audience here, I wonder how they played or differed for that audience?
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Can’t help yourselves can you?
Hmph!
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Can’t wait any longer for your reply….I have to get on my “man costume” so I can order free Dockers slacks and have free breakfast at Denny’s.
I suppose IM marketing has taught the Madison Avenue boys a few tricks. Now,i f we can just get past the “Hillary-cracked” glass ceiling.
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Mike Hill Reply:
February 9th, 2010 at 10:49 am
We are there, just most people dont realize it yet
One thing the “madison avenue boys” are the most afraid of is that there ARE more women than men, they are more passionate, more driven in many cases, and there time is NOW! I’ve said it before and would say it over and over, if more women ruled online marketing, I dont think we would have seen this DISASTER of crappy and deceptive ad practices including Flogs, fake news sites etc.
My personal opinion is that we are definitely moving into the era of the woman and those not truly in touch with there feminine side will be left by the way side as intuition and higher intelligence will rule over brute force and status quo. So, to answer your statement, I think we HAVE already cracked that glass ceiling, we are now just waiting for it to fall to the ground and for our some to stand up and claim it as there own! I for one would LOVE to be a part of it
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P.S.
Are you a Jehovah’s witness? they’re the ones that invite you to their party…then snub you for having other opinions than theirs.
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Mike Hill Reply:
February 9th, 2010 at 10:55 am
I’m not sure how you got that from my post? All i suggested was that the advertisers knew what they were doing by targeting the demo correctly. If I wanted to market to wall street tycoons, I certainly would not do it on collegehumor.com. Can you re-read my post please and tell me where you think I may have “snubbed you”? Just for the record though, I am not Jehovah’s Witness, but i do respect all religions and people that respect others. None of us is without our own faults, my job on this earth is to recognize mine as clearly as possible so that I may overcome them one by one, showing others that none of us are perfect and we really are all in this together.
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Chezshea Reply:
February 9th, 2010 at 4:50 pm
My mention of being snubbed was ue to the prolific and abundant responses to others in a timely fashion, wheras I watched and waited for several hours for a reply…that’s all And,your reply “inserts” make it hard for others to see what the original situation was for me.
Thank you for your sensitive reply in time..
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Mike Hill Reply:
February 10th, 2010 at 12:05 pm
AHH! I was wondering
I was out all day yesterday and sometimes can only check in once a day 
i try to stay on frequently, but sometimes my stinkin work gets in the way 
Mike, I liked this one below linked because of the evolution of technology, but I liked the human twist of making the famous Intel sound at the end. It reminds of a new trend I’m seeing developing on line. The program that are working for the average “joes” use tech to find, select and sort prospects, but customer can only get product via direct mail. http://demo.kantarmediana.com/SuperbowlXLIV%5C13_POSTGAME%5C07_Intel%20Core+Various%20Processors_30.mpeg.
Nonsense many may say… but as the net become crowded, people will go back to the proven, we must had a human element, regardless how advance we get,
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Mike Hill Reply:
February 9th, 2010 at 10:41 am
wow! hadnt seen that one yet either
VERY cool. agree for adding the “human” into our “being” 
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My favor is the Doritos, this kid is great son. Wish more looked out for their family like that. 2 Rules
1- Keep your hands off my Mom
2- Keep your hands off my Doritos
3- Go to Doritos.com ?
Panacea man
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Mike Hill Reply:
February 9th, 2010 at 10:59 am
I think we will see a LOT more family first in the coming few years. You’re right. It is nice to see and as I was talking about earlier too, its the time for more family, more faith, and more fun.
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I didn’t watch all of them, some were ok but if comparing similar product commercials,I wasn’t nearly as impressed by the ones I did watch as by this commercial that someone sent to me today
http://www.youtube.com/watch?v=ew9cEATPzDE It seemed as though the Superbowl beer commercials were trying too hard to stay with the Superbowl theme. “Be timely” I liked this one as it took two entirely UNRELATED themes and put them together and the juxtaposition was what made it work..That may be a female viewpoint though, at least I have never been drawn to commercials with a lot of screaming and noise. That said, the Dorrito one in the gym was pretty good..but men cannot scream on screen believably. It’s funny how one weakness can make the whole thing sag a little. Easy to criticise, difficult to do. Thanks for the link, an interesting exercise. Perhaps I should put in a warning about the link to this commercial since it seems as though you have some somewhat sensitive followers.. some people might find parts of this commercial offensive.
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Thank you Mike… Endless Blessings
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I would have to go with the Doritos ad with the kid that tells the boyfriend of the mother 1. not to look at his momma and 2 don’t touch my Doritos. This was talked about all over the office today, and undoubtedly lead to some cravings (aka product purchases)
Some of the most effective ads is one that people talk about and spread around the internet, I know of 3 different people that received that ad in their email.
No direct call to action but still an attention getter.
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The Google “Love Story” Ad, Hands Down!
http://www.youtube.com/watch?v=nnsSUqgkDwU
This is 52 seconds of sheer brilliance!
What seems on the surface to be a very simple ad, without a single word of voice over, is so many layers deep that once you start to really analyze it you have to be careful not to drown!
Take the time to REALLY watch this thing a few times. (more than twice)
Look at the flow, watch how the cursor subconsciously guides your eyes, look closely at the words that are highlighted.
I have heard some people complain that the ad moved too fast and they couldn’t really follow it, but I guarantee that your mind got every bit of what is going on without you even realizing it!
Next put on your headphones, close your eyes, and listen to the ad a few times. This thing has a soundtrack that is worthy of a feature film!
The “simple” piano music rising and falling to build emotion and the subtle sound effects helping you to “paint a mental picture” that is uniquely your own! The babies laugh at the end just really grabs me and gives a warm and fuzzy feeling! (which we are supposed to associate with Google of course!)
This Ad creates a very strong emotional response without using any spoken words, so it can be shown virtually anywhere, yet the imagery it creates in under a minute is universally understood!!
Yes there is no direct call to action but the message is clear, by simply using Google and you can have everything you want in life!
All I can say is WOW!!!
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Thanks Mike. Good work. The most impressive thing to me was how many commercials there actually were–a couple hundred, and how much money was spent
on them–not only on airing them, but on producing them. Yes, Google, Doritos, but my favorite–the Audi Green police.
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